Alena Chan

Alena Chan

CFO and Finance Transformation Leader with 26+ years of experience across travel technology, healthcare, SaaS and multinational organisations.

CPA CIA
Available for New Clients

Expert Rating

No reviews yet

Location

US, Asia, ME, ANZ

Services Listed

3 active

26+

Yrs Exp

5

Industries

100%

Satisfied

Executive Summary

Professional Bio

Executive Profile

CFO and Finance Transformation Leader with 26+ years of experience across travel technology, healthcare, SaaS and multinational organisations.

Brings more than 12 years of travel industry experience spanning Expedia, Travelstop and Wego, helping businesses scale through rapid growth, acquisitions, regional expansion and operational transformation.

Proven track record building finance functions from the ground up, leading multi-country operations, driving M&A and fundraising initiatives, and partnering CEOs to create scalable, high-performing organisations.

Industry focus

✔ Healthcare / Clinic Platform Finance

✔ Multi-site / Clinic Network Scaling

✔ Multi-entity / Multi-country Operations

✔ Finance Transformation & Team Build-out

✔ M&A, Fundraising & Investor Readiness

✔ Cost Optimisation & Margin Expansion

✔ Treasury & Cashflow Management

✔ Tech Start-ups

26+

Yrs Experience

5

Industries

3

Services

Background

Education

  • Bachelor of Accountancy / Nanyang Technological University
  • Certified Public Accountant (CPA)/Singapore
  • Certified Internal Auditor (CIA)

Core Expertise

Bookkeeping CFO Advisory Audit bookkeeping cfo QuickBooks Xero NetSuite

Industries Served

Technology Healthcare tech healthcare non_profit
$400/mo

Monthly Bookkeeping

Accounting
$500/proj

Financial modelling

Accounting
Forecasting, financial modelling and budgeting for internal stakeholders, and investors
$2,000/mo

CFO Advisory

Accounting
Fractional CFO advisory to support founders and business owners, plus guidance to the internal bookkeeping team

Credentials & Certifications

CPA, CIA

Verified Professional

26+ Years Experience

Professional Practice

Alena Chan

Alena Chan

CFO and Finance Transformation Leader with 26+ years of experience across travel technology, healthcare, SaaS and multinational organisations.

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